Sales & Marketing Masterclass is developed to equip sales practitioners, from entry level to very experienced sales Professionals and Entrepreneurs, with the necessary competencies and skills necessary to win in the marketplace continuously and to keep their customers for life. It is no doubt that every team member of the organization should be interested and understand how revenue is made for the company. This program will help participants to understand, implement and manage a strategically aligned Sales function with the corporate goals and objectives, aimed at equipping them to manage from simple to complex teams and processes that will make them confident and deliver top notch sales results.

At the end of the program, participants will not only be equipped to satisfy their customer expectations, but also become a respected and value adding Trusted Partners to their clients and take leadership position in their selected industry.

Program Objectives
The Sales & Marketing Masterclass will focus on very important learning required to manage a sales project, function or team and improve productivity and profitability results.  It will also be an opportunity for participants to interact and share knowledge with vastly experienced industry leaders who will facilitate the sessions, with the rare opportunity and platform to start a mentoring or coaching relationship after the formal training program.

COURSE CONTENTS

• The Sales Architecture
  • A to Z of Sales Effectiveness
  • Developing a commercial strategy and action plans
  • Alignment of Sales to your Business Strategy for sustainability
  • Sales Performance Management
• The entire Sales Value Chain
  • Basic Sales Processes development and execution
  • Key Accounts Management
  • Managing Distribution and Route to Market
  • Prescriptive and Specialized Selling
• The Marketing Mix
  • From Traditional to Digital world.
  • Customer & Market Development Concepts
  • Managing Distribution and Route to Market
  • Customer Experience and Life-time retention.
• Sales Force Effectiveness and Efficiency.
  • Developing your selling process.
  • SFE Audit, Toolkits, Assessment and PMO.
  • Advanced Salesforce Management and Coaching.

TARGET PARTICIPANTS

This course covers the entire sales architecture and is suitable for the following:

• Sales Practitioners and Teams
• Team Leaders responsible for managing Salesforce/Teams
• Business Leaders responsible for Revenue or Customer Management
• Entrepreneurs and Business Managers
• Other Managers & Professionals desirous of understanding sales function.

PROGRAM DETAILS

The workshops will run in the month of July in 2 streams – Weekend and weekday options.

• Weekend Stream – 3 Saturdays – 13th, 20th& 27th July 2019 respectively.
• Weekday Stream – 3 Days stretch- 17th, 18th& 19th July 2019 respectively.

Course Fee: N125,000.00 (One Hundred and Twenty-fivethousand Nairaonly).Covering course materials, Tea break, Lunch & certificate of attendance/ completion.

Venue: Emerald Zone – 15 Ogunlowo Street, off Obafemi Awolowo Way – Ikeja, Lagos.